Reveals endangered asian cultures to maintain cultural recognition
Diverse | Humanism | Inspiring
As globalization occurs, the downside of it is that young Asians are unwilling to learn traditional cultures because western cultures is portrayed to be “cooler.” Therefore, this magazine focuses on revealing the endangered Intangible Cultural Heritage being rewarded by UNICEF, to trigger younger people’s interest and passion for traditional culture in the hope to preserve it in the future.
+ Naming & Logo
+ Magazine
+ Art direction
+ Advertising strategy
Complimentary email advertisements will be sent once the customer shows interest in Hidden Asia.
Collaboration with UNICEF to promote Hidden Asia because our featuring contents originate from UNICEF’s World Intangible Culture Heritage list.